Economic and Tourism Vision

The City of Lethbridge currently lacks a unified economic and tourism vision for the community and region. This work, in partnership with a broad stakeholder group, is being delivered over two phases. Phase 1 entails the creation of a storybook – a vital document that articulates the City's economic and tourism vision, establishes a narrative framework for socializing and sharing the vision, and sets the stage for subsequent operations and communication initiatives geared toward bringing the vision to life.

Phase 2 will entail the creation of an implementation plan with specific recommendations and actions over time to bring the vision to life.

Our 20-Year Economic and Tourism Vision

By building on our strengths, sustaining our natural assets and advancing our quality of life, the Lethbridge region will be, in 2042, a healthy, prosperous and inviting community that feeds the world, leads the world and welcomes the world.

Title	Accordion Answer	Expand On Page Load	Sort Order
Southern Alberta Feeds the World	Expanding Canada’s Premier Food Corridor Ongoing Leadership in Research & Development Leveraging the Agri-food Hub and Trade Centre	No	1
Southern Alberta Leads the World	Expanding Canada’s Western Gateway + YQL Continued Leadership in Clean Energy Training & Up-Skilling an Evolving Workforce	No	2
Southern Alberta Welcomes the World	Growing the Food & Agri-Tourism District Feeding the Appetite for Indigenous Tourism + Embracing New Immigrant Culture Playing to People’s Love of Sport Hosting the World with a Lighter Footprint Immersing the World in our Virtual Attractions	No	3

Lethbridge 2042

This document presents a long-term (20-year) vision for the Lethbridge area—a synthesis of ambitious and aspirational ideas from a broad cross-section of stakeholders, and a compelling picture of what the region can become with the requisite mix of commitment, investment and hard work.

Lethbridge 2042 Our Economic and Tourism Vision