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Economy and Tourism Strategy


With a population that is expected to pass 100,000 in the next 3 years, and a strong, diverse and stable economy, Lethbridge will continue to grow. While the growth of our local economy and tourism industry may be inevitable, the way we approach planning for these sectors in relation to other land uses (e.g., sensitive environmental areas, traditional use areas, residential, commercial and industrial growth etc.) is not.

The Economy and Tourism Strategy (EcTS) analyses the spatial location of economic activity on our landscape, and identifies potential future opportunities for renewable energies, and other forms of resource-based economic activities. EcTS also incorporates the vision and targets of the Destination Management Plan (currently in development). EcTS asks key questions, such as: What is the footprint of economic and tourism activity in the City? How do we reduce the potential for conflict between economic and tourism activity and other land uses? How does economic and tourism activity relate to our local environment?

Upcoming Engagement Opportunities

Each strategy is a comprehensive undertaking. It requires the co-ordination of many city business units and requires input from several stakeholder groups and the community at large. See the Public Participation Plan to the learn more about future engagement opportunities. 

Click here to learn about other upcoming SSRP engagement in Lethbridge.


This project will commence at a future date.

Progress updates of each strategy will be provided through the project website ( as well as through a monthly e-newsletter. To receive project e-newsletters, email to sign up.