With $90,000 supporting 11 initiatives during the first intake this past summer, including music festivals and business recruitment projects, the Re-Imagine Downtown Activation Grant program got off to a successful start in 2021.
As the Heart of Our City Committee (HOCC) continues to be proactive with Downtown vibrancy, there is still time for more as autumn has set in. The total remaining funding for the second intake of the Re-Imagine Downtown Activation Grant in 2021 is $60,000, with applications eligible for up to $25,000.
Announced in late May, the grant money aims to support businesses, entrepreneurs, organizations and community-minded individuals in implementing initiatives, events, and/or programs that seek to activate vacant, underutilized and under programmed private and public spaces and places within Downtown Lethbridge.
Funding is provided through the Downtown Redevelopment Fund's unutilized contributions to the previous HOCC Activity Grant, which was temporarily suspended in 2020 with the continual changes to public health restrictions severely impacting the ability to plan for events and festivals in the Downtown – which support vibrancy, safety and economic stimulus for local businesses.
"The first 11 initiatives collectively provided a great boost to our Downtown through the summer months," says HOCC Chair, Lorien Johansen. "We look forward to seeing more creative ideas to safely encourage people back into the vacant and underutilized spaces of Downtown."
The second intake of new grant applications was set to close on October 1, but has been extended to November 1 at 4 p.m. Applications will be evaluated and awarded by the HOCC and all successful applicants will be required to meet and adapt to applicable COVID-19 restrictions in effect at time of initiative.
More information and the application form can be found here: lethbridge.ca/downtownincentives.