The City of Lethbridge Parks & Cemeteries department is excited to partner with Heaven Hill Distilleries, and its local brand, Black Velvet Distilling Company, for a tree planting day.
Heaven Hill has donated $6,000 to the City of Lethbridge to plant 40 trees in Palliser Park at the intersection of 28 Street North and 9 Avenue North, adjacent to the Black Velvet facility.
Heaven Hill has a long-standing commitment to enhancing local communities in which their employees work and live through both charitable donations and partnering with neighboring organizations.
"Community support and contributions like this from Heaven Hill and its Black Velvet employees are so valuable to growing and supporting the health of our diverse urban forest," says Chris Witkowski, City of Lethbridge Parks Planning Manager. "The City of Lethbridge is grateful for this partnership as it further demonstrates the immense sense of community pride and support there is in Lethbridge, which proves this is a great place to call home."
Tree plantings are one of many initiatives throughout the year where Heaven Hill is cultivating thriving communities through their environmental sustainability commitments, including conserving the ecosystems that support the business. Heaven Hill has committed to planting 5,000 trees within the next several years in these communities.
"Cultivating sustainable and thriving communities is important for our employees, our partners, and our neighbors," says Claude Bilodeau, Black Velvet Distillery Vice President and General Manager. "The Black Velvet team at Heaven Hill is excited to work with the City of Lethbridge to plant trees in our community that will have a lasting impact for decades to come."
The urban forest is a vital asset to the City of Lethbridge. Expanding the City's tree canopy cover has numerous benefits, such as improving air quality, providing shade and cooling and providing aesthetic benefits.
Community partnerships and the expansion of the tree canopy cover align with several of the strategic goals identified in the City's recently adopted Urban Forest Management Plan.
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