Name Lethbridge’s new digital helper

The City of Lethbridge is launching a new 311 chatbot, and you’re invited to help name it!

The new digital assistant is now available on our website – 24/7 – to provide quick answers to frequently asked questions about City programs and services. Whether you’re searching late at night for transit schedules or park information on a weekend, the chatbot is here to help beyond regular business hours.

The chatbot increases access to 311 information by handling routine inquiries with zero wait times, while ensuring residents can still connect with our customer service specialists. Customers can still chat with a specialist for official service requests, complex billing issues or personalized support during business hours. This blended resource allows the City to combine innovative digital tools with the expertise and care of its 311 team.

As part of the launch, we’re asking residents to participate in a naming contest to give the chatbot an identity that reflects Lethbridge’s community spirit! Residents are encouraged to submit creative, fun or meaningful name ideas through Get Involved Lethbridge.

“Inviting our community to help name the chatbot builds a sense of ownership and creates a personal connection right from the start,” said Travis Hillier, General Manager of Customer Service & Corporate Performance.

The chatbot supports the City’s commitment to modern, user-friendly and responsive service delivery, while expanding access to information beyond standard hours. Clear guidance will be provided throughout the launch to help customers understand when to use the chatbot and when to contact a live 311 specialist.

The naming contest is open from April 28 to May 15. You can learn more about the chatbot and submit name ideas by visiting Get Involved Lethbridge.

For Public Inquiries:   
Call or chat 311 | Monday to Friday, 8 a.m. to 4:30 p.m.